How can we Explain the Persistence of Irrational Beliefs?

From 2006: Case studies involving over a decade of fieldwork, a fact not reflected in the title or sub-title.

Amazon’s page

https://www.amazon.com/How-Explain-Persistence-Irrational-Beliefs/dp/0773455086/ref=sr_1_7?s=books&ie=UTF8&qid=1510788041&sr=1-7&keywords=G.V.+Loewen

The publisher’s page with extended review material:

http://mellenpress.com/book/How-Can-We-Explain-the-Persistence-of-Irrational-Beliefs/6982/

Cover art by Sylvia Regnier.